Which format to choose for your Instagram story ?

Which format to choose for your Instagram story ?

13 December, 2022
Which format to choose for your Instagram story ?

All about Instagram stories


Instagram reports that there are more than 500 million active Stories per day and over one billion active users each month. Instagram is a top choice for all kinds of businesses because 90% of accounts follow a business there. Instagram Stories are a well-liked trend that won’t go away anytime soon. According to an expert, Instagram Stories gives marketers a creative platform to showcase their goods, services, or delighted clients in use. Audiences can learn more about subjects pertinent to the sector in which your brand operates by watching branded Instagram Stories. Additionally, quality and helpful content may increase the trust that potential customers have in your brand. Knowing that Instagram stories are so important, what are the right instagram story dimensions?

Instagram stories dimensions : what to know about them ?

There are so many things you must know about instagram stories size :

What measurements work best for Instagram stories?


Instagram Story Dimensions


Instagram Stories have dimensions of 1080 pixels wide by 1920 pixels high (1080 x 1920, or 1080p resolution). The aspect ratio for your Instagram Story size should be 9:16. There are certain types of files that are allowed on Instagram stories such as : MP4, MOV, or GIF. The minimum width is 500 pixels, and the maximum video length is 15 seconds. You won’t need to resize an Instagram Story video that you capture on your phone because its measurements are likely to be 1080 by 1920 pixels. However, if you’re using a different camera or a unique arrangement, you’ll need to use a video editing tool to guarantee that your video has the proper proportions. Even while it could seem like a lot of work, it’s crucial for the user experience and for maximizing Story engagement.

Why are the dimensions of Instagram Stories so significant?

These specifications from Instagram ensure that your story is uploaded with the highest quality possible. These measurements are also perfect for most mobile devices, ensuring that your video, picture, or GIF displays correctly on all platforms and screen resolutions. Additionally, using instagram story size makes your brand appear more professional, guarantees that the content is of a high caliber, and avoids needless pixelation. The content you planned to publish won’t appear as intended if you don’t follow these dimensions for your photos and videos.


Dimensions of Instagram Story


It is therefore preferable to use an Instagram photo editing program to pre-size your photos and videos. On the internet, there are several of them such as Canva, Easil, Adobe Spark, Lumen5, Embed Social and many others. Let’s talk about the perfect instagram story pixel size while we’re at it. The proportions are identical to those of the Instagram Story videos, which makes it simple to memorize. The Instagram Story image has a 9:16 aspect ratio and a 1080 x 1920 pixel size. The platform is compatible with the JPEG, PNG, and GIF file types. You can choose to add up to 10 photos to your Story or create a photo collage using Instagram’s Layout function. Keep your content in a “safe zone” where it won’t be cut off on your Story.

What should you know about the safe zone for Instagram stories?

The portion of your Instagram Story known as the “safe zone” is the part where the content isn’t blocked or in danger of being cut off. If you try to move content outside of the safe area on Instagram, especially if you’re adding stickers or GIFs, blue lines will immediately appear. Instagram wouldn’t let you relocate the timestamp toward the side of the screen or hide your profile photo at the top when you try to do so. When placing objects on your Story, Instagram will also offer recommendations to help you correctly position them. It’s normal to practice to publish videos made with your phone’s front camera to personal Instagram Stories. Your face may be obscured by a skewed frame; this is quite OK. However, if you have an Instagram business account, you should make sure that all of your videos are expertly shot and that the thing you want to advertise dominates the screen. Most importantly, allow enough room in the frame if you’re planning to include polls or stickers so that you may position this content without impeding something else.


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Instagram Story Size Tips

Here are some tips you should take in account for you to create an engaging story with the right ig story size :

1.  Before uploading, make sure your content is of a high caliber.


Instagram Story


An already grainy or distorted image will only get worse once it reaches the platform because Instagram will compress photographs throughout the upload process. Before uploading your pictures to Instagram, make sure they have a resolution of at least 72 ppi. You can manage the quality of your Stories and edit them with the use of photo editing programs, and you can make sure you’re always using the appropriate dimensions.

2.  Upload the proper dimensions, form, and aspect ratio.

Instagram Story ratios


In order to guarantee high-quality images and videos, Instagram is rigid about enforcing its instagram story size ratio. Because Instagram will format vertical images and videos automatically, you probably won’t need to worry about these proportions when you submit them from your phone. However, Instagram will crop your images, zoom in on the information, or zoom out if your horizontal photos don’t fit the proportions, making your image look small and placing it on a background. Typically, this leads to photos and videos of inferior quality. Therefore, be sure to maintain the 9:16 aspect ratio.

3.  Upload vertical content which size in under 30 MB

Instagram Stories function best in a vertical format, in contrast to Instagram posts, which can be any direction and size. Before submitting, check that your images and videos are vertical. Consider posting it as a regular post if the content doesn’t lend itself to a vertical orientation. Keep in mind that Instagram will only accept files up to 30 MB in size. You should have plenty of room to upload high-quality pictures and videos as a result. It’s time to troubleshoot if the quality doesn’t seem to be right. But, always make sure the instagram story pixel size is respected.