Instagram influencer salaries revealed
To go further into the subject :
- How to find Instagram influencers
- The different categories of influencers
- All about Instagram influencers
- How much does an Instagram influencer earn
- How to make money on instagram ?
The influencer network is highly covert; they do not discuss facts regarding brand deals. Unknown is how much they are paid for a sponsored post and whether or not it is a regular payment. There is no clarity on the specificity of brand relationships that disclose whether they are paid as an affiliate or if they are paid annually and are expected to submit multiple sponsored pieces. Because most influencers keep their incomes private, their followers frequently guess. But, it is possible to have a fair notion of what the Instagram influencer wage is based on reach, engagement, and audience demographics. How much do instagram influencers make?
What is the average monthly income of Instagram influencers ?
Unlike other jobs, there is no predicted salary based on your qualifications or experience; instead, there is a guideline based on the number of followers you have and the amount of engagement you receive on your posts. Influencers should expect to make money on instagram for their posts after acquiring 10,000 followers. However, if you have great engagement and a developing audience, you can earn for your sponsored posts with as few as 1,000 followers. Yet, a sponsored post to 1,000 followers will not earn you much money, as Instagram influencers normally get $10 to $20 per 1,000 followers.
The first key takeaway from HypeAuditor’s research is that half of users asked (48.5 percent) claim to make money from their Instagram account. On average, an influencer earns $2,970 (about Rs 2.44 lakhs) every month. Yet, there are significant income discrepancies between accounts, especially depending on the number of followers.
- Micro-influencers (those with 1,000 to 10,000 followers) can expect to earn $1,420 (Rs 1.17 lakhs) each month.
- Mega-influencers (those with more than one million followers) earn around US$15,356 (Rs 12 lakhs) every month.
- Despite this, just 22.99 percent of accounts with 1K to 10K followers report making money, compared to 68.75 percent of accounts with 500K to one million followers.
There were significant differences in the influencers’ fields of competence. The typical influencer earns US$31 (Rs 2,555.79) per hour, but a beauty specialist earns US$60 (Rs 4,946.69) per hour, a category high (in relation to the time spent on maintaining the account). Some celebrities can earn up to US$187 per hour. Animals, business and marketing, and fitness and sport make the most money for influencers overall. Therefore, highest paid instagram influencers are in these niches.
Salary of influencers according to the number of followers
As previously said, there is no perfect science that allows for the calculation of Instagram influencer salary. Many parameters, such as the industry in which they evolve, the number of people affected, the rate of interaction, the age of the audience, and so on, come into play.
Instagram Influencer Pay Range: 11,000 to 500,000 Followers
Influencers on Instagram with fewer than 100,000 followers can expect to earn up to $2,000 each post. Nevertheless, once you reach a certain size (more than 250,000 followers), you can make $6,000 every post, particularly if you have a large community of highly engaged users. Because popular influencers are viewed as macro-influencers and are likely to deliver a larger Return, this value rises from $2,000 per post at 100,000 followers to $6,000 per post at 250,000 followers.
Instagram Influencer Salary: 1,000,000 or More Followers
After you reach the million dollar threshold, you may expect to earn $10,000 every post and $5,000 per Article. It’s not uncommon for huge influencers to want $20,000, $50,000, or even $100,000. But, these metrics are more tempting to brands if you have high engagement and a high conversion rate. Influencers such as Charli D’Amelio reportedly earn $100,000 every post, whilst Kim Kardashian, the original influencer, asked $500,000 per sponsored post. But, the most common technique for Instagram influencers to earn a consistent income is to construct packages with predetermined fees that brands pay if they want to hire you. This eliminates the need to haggle with brands to acquire the best deal.
Additional factors influencing Instagram influencer salaries
The influencers earnings are not solely determined by the number of followers you have. Before agreeing to the pricing of an influencer, brands will frequently conduct additional research. But, they can raise their prices if they have facts to back up their claim that their ROI is higher than the average influencer in their category. Here are some factors to check to know how much does an instagram influencer make:
Posts are more expensive than stories.
To obtain a better idea of an Instagram influencer income, keep in mind that many influencers provide discounted pricing for a series of posts. This provides them with greater predictability in determining how much they will earn over the course of a month, quarter, or year. To attract brands to collaborate with them in the long run, most influencers employ competitive prices or offer discounts based on the number of posts a brand obtains. A Story, on the other hand, is the cheapest brand cooperation for most influencers. When a brand is featured in an Instagram Story, the fees are reduced by half.
The impact of engagement rate on influencer pay
Depending on their involvement, they may earn more or less than the aforementioned values. The average engagement rate for an influencer with 100,000 followers is 3.5%; if their engagement rate is higher, they can expect to make more; if it is lower, marketers will be reluctant to pay them what other influencers are charging.
Understand the link between the age of your audience and the salary of your influencers
Certain audiences convert better than others, making them more profitable to target. Younger audiences (18 to 25) are among the most valued since they are more likely to believe an influencer’s advice and have tremendous purchasing power.
The income of the influencer will also depend on his niche
For example, fashion, beauty, fitness, travel, and weight reduction have better ROIs than others and, as a result, are more beneficial for influencers in those categories.
How to maximize an influencer’s salary through audience location
Because of their ROI, several areas are considered top tier. But it’s not only about ROI for marketers when it comes to hiring an influencer with a certain following in a given place. It can also be about logistics. If 65% of the influencer’s audience is based outside of the United States and the brand only sells to Americans, it might be a logistical nightmare and would definitely deter a business from collaborating with them.
Examples of Instagram influencers salaries
Here some high paid Instagram influencers :
- Kylie Jenner – According to Hopper HQ’s Instagram Rich List 2021, Kylie Jenner is the highest-paid celebrity influencer on Instagram, with an estimated cost of $1.2 million per post.
- Cristiano Ronaldo – The footballer is the second-highest-paid celebrity influencer on Instagram, earning an estimated $1.1 million per post.
- Huda Kattan – Kattan is a beauty influencer with 2.5 million followers on Instagram. According to reports, she earns around $33,000 per post.
- Amanda Cerny – Amanda Cerny is a popular fitness influencer with over 27 million followers on Instagram. Reports suggest that she earns around $50,000 per post.
- Chiara Ferragni – Ferragni is a fashion influencer with over 23 million followers on Instagram. According to reports, she earns around $20,000 to $50,000 per post.