The best Instagram hashtags in 2023

Hashtags are a great way to increase views, likes, and shares when it comes to social media marketing. Your content can be found by a captive audience by using the hashtag, traditionally known as the pound sign (#). Hashtags were first widely used on Twitter, but they are now very common on Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Being a master of hashtags gives you a potent method to engage your audience and broaden your social influence at little to no expense other than the time it takes to conduct research and monitor trends. How do you make use of Instagram hashtags? What are the types of hashtags? Which ones are now popular? Here’s your guide to the top hashtags on the platform in 2023.

What to know about Instagram hashtags?

You should be familiar with the following, regarding

Before utilizing hashtags, what should you know about them?

A word or phrase with the hash sign (#) before it is referred to as a hashtag. It’s used in a social media post to make it easier for people who might be interested in your subject to find it when they search for a specific term or hashtag. It helps to promote conversation and bring attention to your postings.

Understanding the Basics of Hashtags

You can use a phrase without any gaps as a hashtag like #wearevolunteering or #Iamexcellent. Numbers are permitted but not symbols or punctuation. The hashtag enables the social media network to index what you have written and can be included at the start, middle, or finish of your social media post or comment. By using this technique, your content will still be accessible to those who are not already fans or followers.

Key Considerations for Effective Hashtag Usage

While adding a hashtag in front of your term may seem straightforward, there are a few additional fundamental details to be aware of if you want to use hashtags to your advantage. When used properly, they can significantly impact your social media strategy. Consider the following general advice:

• Research and Targeting: You can use hashtags to research your competition as well as to draw in members of your target audience. You can use hashtag searching to find content that is pertinent to your topic.
• Keep it Brief and Memorable: Instead of attempting to fit several words into one hashtag, keep them brief and memorable. Remember how the Black Lives Matter movement in America in 2020 used #BlackOutTuesday to great effect?
• Avoid Overly Smart or Esoteric Hashtags: Avoid attempting to select hashtags that are overly smart or esoteric. Your marketing will suffer if you select a tag that no one will look up since it won’t be found!
• Precision and Specificity: Use precise and particular hashtags since they will produce better results than broad or general ones. If you utilize broad terms, your material will probably be lost in a sea of unrelated information because they are not likely to be searched for.
• Caution with Hashtag Quantity: Use caution when adding a hashtag after every few words. Which platform you use will determine how many hashtags you can use. But more often than not, one to three hashtags might make a bigger impact than many others.
• Value and Relevance: Refrain from inserting hashtags for every post. Use them when they bring value and are likely to encourage interaction and conversation, instead.

What are the benefits in using Instagram hashtags?

There are a number advantages in using Instagram hashtags:

1-  Content analysis and research

Hashtags can aid in your content idea research in a manner similar to how you would investigate SEO keywords. If you want to improve your influence in the #naturalskincare hashtag, for instance. Given that the hashtag appears in more than 6.9 million postings, that is a challenging task.

To see the most popular posts, utilize the Top tab on the search results page. Take inspiration from this region. What appears to be effective for comparable brands? Is there a particular look or caption that’s popular right now? Similar to secondary keywords for search engine optimization, by delving into top postings for more information, you may also be able to identify additional hashtags that are less popular but still pertinent to your audience.

2-      Increases awareness and discovery

The main benefits of using hashtags are the enhanced exposure and discovery. Instagram displays a gallery of the top and most recent posts that include a particular hashtag when you click on it. As a result, hashtags are a fantastic method for those interested in a particular topic to find more accounts to follow. From there, you can explore all the connected posts. This means that people searching on that hashtag will see those postings if you utilize the appropriate and most relevant hashtags for your brand. As a kind of brand endorsement, your audience can use branded hashtags to share their experiences with your goods or services. Hashtags help increase brand awareness in general. You can see further posts that are comparable by just clicking on one of the search results.

3-  Promotes audience engagement

When you encourage the use of branded hashtags, engagement rises to a new level. While tagged feed items are saved in search results, tagged story postings are retained for the duration of the narrative. Think about using hashtags as an additional tactic to engage with and communicate with your audience.

4-  Digital initiatives

Nowadays, there’s a decent possibility you’ll see a marketing push with a hashtag attached if you visit any retail location to do some shopping. Whether they want you to use their general brand hashtag or a specialized one, hashtags offer a straightforward method to connect digital and offline marketing. Is that original and hip post? Marketers no longer utilize whatever hot hashtag they can think of, regardless of its applicability. Take your time and research which hashtags will be most effective for you.

5-  Competitor research

How much digital real estate are your rivals occupying in your industry? You can analyze your social media voice using hashtags. It’s likely that you and your rivals may use similar hashtags, especially if they are regional and industry-specific. In a perfect share of voice scenario, the majority of those hashtag search results would consist of your postings and those that your consumers have tagged. To gain content ideas and learn where your brand might be lacking in comparison to competitor material, you can also look at posts with your relevant hashtags.

Top Instagram Hashtags for 2023

There are thousands of hashtags that are being used on Instagram. Several of them are not relevant and helpful in many industries. But there are a number of them which are the best and which can help the user increase the engagement rate on their posts. Here are the top 50 most popular Instagram hashtags:

#followforfollow, #love, #instagood, #photooftheday, #picoftheday, #cute, #follow, #repost, #summer, #instadaily, #fashion, #tbt, #followme, #nature, #like4like, #travel, #instagram, #style, #selfie, #art, #photography, #happy, #beautiful, #me, #friends, #fitness, #girl, #beauty, #instalike, #smile, #family, #photo, #life, #likeforlike, #music, #ootd, #follow4follow, #makeup, #amazing, #igers, #nofilter, #dog, #food, #fun, #model, #sunset, #beach, #instamood, #foodporn, #motivation

Top 2023 Instagram hashtags by category

When using Instagram hashtags, there are several things to take into account. You can use the top Instagram hashtags listed below to begin developing your hashtag strategy. The hashtags are organized by categories like industry and event.

Top hashtags to use to get more likes and followers

As these and other comparable hashtags are typically predicated on new Instagram users exchanging likes and follows, take note that there are no guarantees offered as to the caliber of the followers or likes you’ll receive.

#likes #like #follow #likeforlikes #love #instagood #instagram #followforfollowback #followme #photooftheday #bhfyp 

Best food and beverage hashtags

Are you a foodie looking to share your culinary adventures and delectable creations on social media? These popular hashtags will help you connect with fellow food enthusiasts and showcase your gastronomic delights. From mouthwatering dishes to homemade recipes, use these hashtags to tantalize taste buds and inspire others. Get ready to indulge in the world of food with these trending hashtags:

#food #foodporn #foodie #instafood #foodphotography #foodstagram #yummy #instagood #love #foodblogger #foodlover #delicious #homemade #healthyfood #photooftheday #picoftheday #dinner #foodgasm #foodies #tasty #cooking #instadaily #lunch #bhfyp #restaurant #healthy

Best pet hashtags

Pets bring so much joy and love into our lives, and sharing their adorable moments on social media is a must. Whether you have a furry friend, a lovable dog, or a cuddly cat, these hashtags will help you connect with the pet-loving community and showcase the cuteness overload. Get ready to paws and enjoy these popular pet hashtags:

#pet #dog #pets #dogsofinstagram #cute #petsofinstagram #dogs #cat #love #puppy #cats #petstagram #animals #animal #instadog #instagram #dogstagram #doglover #of #catsofinstagram #dogoftheday #doglovers #petlovers #doglife #instapet #catstagram #instagood #cachorro #catlover

Best tech and gadgets hashtags

Are you a tech enthusiast always on the lookout for the latest gadgets and innovations? These hashtags will help you stay up to date with the tech world, connect with fellow techies, and explore the wonders of technology. From wearable tech to virtual reality, use these hashtags to dive into the exciting realm of gadgets:

#techie #latesttech #ilovemygadgets #gadgetsgalore #apple #android #applevsandroid #wearabletech #VR #mobile #makinglifeeasier #tech #technology #technews #gadgets #instatech #software #innovation

Best wedding hashtags

Weddings are magical moments filled with love, joy, and unforgettable memories. Whether you’re a bride, groom, or wedding enthusiast, these hashtags will help you celebrate the beauty of matrimony and connect with others in the wedding community. From wedding dresses to stunning photography, use these hashtags to capture the essence of wedded bliss:

#wedding #bride #weddingdress #weddingphotography #weddingday #weddinginspiration #makeup #weddingplanner #prewedding #bridal #bridetobe #weddingphotographer #weddings #groom #engagement #party #weddingideas #makeupartist #indianwedding #casamento

Best fitness hashtags

Fitness is a journey of self-improvement and well-being. Whether you’re a gym enthusiast, a fitness fanatic, or someone looking for motivation, these hashtags will help you share your fitness journey, connect with like-minded individuals, and stay inspired. From workouts to healthy lifestyles, use these hashtags to break a sweat and achieve your fitness goals:

#fitness #gym #workout #fitnessmotivation #motivation #fit #bodybuilding #training #health #lifestyle #fitfam #healthylifestyle #sport #healthy #gymlife #life #crossfit #personaltrainer #goals #exercise #muscle

Best holiday hashtags

Holidays are a time of celebration, joy, and creating lasting memories with loved ones. Whether it’s Christmas, Halloween, Thanksgiving, or New Year’s Eve, these hashtags will help you capture the festive spirit and share the holiday cheer. From holiday decorations to special moments, use these hashtags to spread the holiday magic:

#stockingstuffers #christmasdecor #spookyhalloween #happyhalloween #thanksgivingtable #turkeyorham #valentineformyvalentine #happyfourth #newyearseve #newyearsresolution #holidaycrazy #holidayspirit #kwanza #hanukkahgift #underthetree

Best Instagram contest hashtags

Contests and giveaways add excitement and engagement to your Instagram feed. Whether you’re hosting a contest or participating in one, these hashtags will help you boost visibility, reach a wider audience, and create buzz around your Instagram contest. From giveaways to sweepstakes, use these hashtags to grab attention and generate excitement:

#instacontest #instagiveaway #giveaway #sweepstakes #contestalert #contestentry #winit #freebie #winitwednesday

Best photography hashtags

Photography is a powerful medium for capturing moments, expressing creativity, and sharing visual stories. Whether you’re a professional photographer or an amateur shutterbug, these hashtags will help you showcase your photographic skills and connect with the photography community. From stunning landscapes to captivating portraits, use these hashtags to make your images shine:

#photography #photooftheday #photo #picoftheday #photographer #model #photoshoot #portrait #beauty #travelphotography #canon #selfie #landscape #sunset #fotografia #portraitphotography #photographylovers #artist #nikon

Best hashtags for small business

As a small business owner, utilizing social media is crucial for reaching your target audience and growing your brand. These hashtags will help you increase visibility, connect with customers, and promote your products or services. Whether you’re an entrepreneur, a local business, or a handmade crafts creator, use these hashtags to support your small business journey:

#smallbusiness #supportsmallbusiness #handmade #shoplocal #shopsmall #smallbusinessowner #entrepreneur #supportlocal #business #localbusiness #businessowner #blackownedbusiness #art #explorepage #homedecor #covid #startup #entrepreneurship #womeninbusiness #motivation #success #girlboss #entrepreneurlife #handcrafted #local #smallbiz #homemade #custom #smallbusinesssupport #shopsmallbusiness #handmadewithlove #supportsmallbusinesses #supportlocalbusiness

Best music hashtags

Music is a universal language that brings people together and evokes emotions. Whether you’re a musician, a singer, or simply a music lover, these hashtags will help you share your passion for music and connect with the vibrant music community. From hip-hop to rock, use these hashtags to create rhythm and harmony on your social media platforms:

#music #hiphop #rap #musician #singer #musica #dj #rock #dance #song #guitar #viral #producer #newmusic #musicvideo #instamusic #livemusic #pop #concert #trap #beats

Best nature hashtags

Nature’s beauty is awe-inspiring, and capturing it through photography is a way to preserve its magnificence. Whether you’re an avid hiker, a wildlife enthusiast, or someone who appreciates the great outdoors, these hashtags will help you showcase the wonders of nature and connect with like-minded nature lovers. From stunning sunsets to vibrant flowers, use these hashtags to embrace the splendor of the natural world:

#nature #naturephotography #sunset #flowers #wildlife #mountains #hiking #explore #outdoors #naturelover #beach #forest

Best Instagram Reels hashtags

Instagram Reels have taken the platform by storm, allowing users to create short and engaging videos. Whether you’re a content creator or simply love consuming Reels, these hashtags will help you discover and share entertaining and creative content. From viral dances to funny skits, use these hashtags to explore the world of Instagram Reels:

#reels #reelsvideo #reelsinstagram #reelsindia #holareels #reelsbrasil #reelsteady #instagramreels #reelsinsta #instareels #reelsofinstagram #k #music #bhfyp #disney #tiktokindia #videoftheday #instareel #foryoupage #fyp

Best travel hashtags

Travel is a gateway to new experiences, cultures, and breathtaking sights. Whether you’re a globetrotter or an armchair traveler, these hashtags will help you embark on virtual journeys and share your travel adventures. From mesmerizing landscapes to exotic destinations, use these hashtags to wanderlust and inspire others to explore the world. Discover the best travel hashtags:

#travel #nature #photography #travelphotography #photooftheday #instagood #travelgram #picoftheday #photo #beautiful #art #naturephotography #wanderlust #adventure #instatravel #travelblogger #landscape #summer #trip #explore

Best art hashtags

Art has the power to inspire, provoke thought, and ignite emotions. Whether you’re an artist or an art enthusiast, these hashtags will help you showcase your creative works and connect with the vibrant art community. From drawings to paintings, use these hashtags to add a splash of creativity to your social media feed:

#art #artist #drawing #artwork #painting #artistsoninstagram #illustration #digitalart #design #sketch

Best fashion hashtags

Fashion is a form of self-expression that allows us to showcase our unique style and personality. Whether you’re a fashionista, a fashion blogger, or someone who appreciates fashion trends, these hashtags will help you strut your stuff and connect with the fashion-forward community. From outfit inspirations to fashion accessories, use these hashtags to make a statement in the world of fashion:

#fashion #love #style #styleinspo #ootd #outfitoftheday #whatiwore #shoppingaddict #beautydoesnthavetobepain #currentlywearing #instastyle #lookgoodfeelgood #fashionblogger #fashionista #fashionstyle #fashionable #fashiongram #fashionblog #fashionaddict #fashionphoto