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What is the Instagram engagement rate?

Defining the Instagram engagement rate

The Instagram engagement rate simply refers to the percentage of people who have interacted with your content compared to your number of followers. It stands as one of the most vital metrics on Instagram because it helps determine the relevance of your content. Surprisingly, few individuals pay attention to this statistic and calculate their Instagram engagement rate. Calculating your Instagram engagement rate can be highly beneficial, regardless of your follower count. Even lesser-known accounts can utilize this statistic.

Now, let’s explain why the Instagram engagement rate is an important statistic.

 What is the Instagram engagement rate?

The Significance of the Instagram Engagement Rate

As we’ve just seen, the engagement rate allows you to quantitatively measure your followers’ interest in your content. A high engagement rate signifies that your community is particularly receptive and enjoys what you publish. Therefore, you should focus your efforts on maintaining this high engagement rate. Conversely, a low engagement rate generally indicates that your posts may not be resonating with your audience. If you find yourself in this situation, it’s advisable to adjust your posting strategy. (To understand what constitutes a low engagement rate, please refer to the section on calculating the Instagram engagement rate).

Why Know Your Instagram Engagement Rate?

You might wonder, “What does knowing my Instagram engagement rate actually bring me?” That’s an excellent question, and I’ll provide an answer right away.

Firstly, knowing your Instagram engagement rate allows you to position yourself relative to your competitors. This enables you to compare your performance and see if you’re doing better or worse.

How to sell your Instagram account thanks to the engagement rate

Secondly, it can be an excellent tool for marketing yourself to brands. With a high Instagram engagement rate, you have a great chance of securing new contracts and increasing your partnership rates. A high engagement rate means that, proportionally to your number of followers, you receive a significant amount of interactions on your posts, establishing you as an authority in your field. Good news: that’s precisely what brands are looking for. When a brand partners with an influencer, their primary goal is to reach a specific and trusting niche audience. The best way to do that is through an influencer in whom that niche has confidence, i.e., an influencer with a high Instagram engagement rate. Hence, even if you don’t have tens of thousands of followers but possess an interesting engagement rate, you can certainly approach different brands and indicate that, proportionally to your number of followers, you have more influence and impact than a larger but less engaging influencer.

So far, everything is clear: you know what an Instagram engagement rate is, why it’s important, and how to highlight it. Now, let’s learn how to calculate your Instagram engagement rate.

Calculating and analyzing Instagram engagement rates

How to Calculate Your Instagram Engagement Rate

Calculating the Instagram engagement rate is, in reality, quite simple. It involves adding up all your interactions on a post, dividing it by your number of followers, and then multiplying by 100% to obtain your engagement rate as a percentage.

How to Calculate Your Instagram Engagement Rate

You might wonder, “What’s the utility of an Instagram engagement rate calculator?” While it’s true that you can calculate this manually, it can become time-consuming when assessing the engagement rate for each post. Using an Instagram engagement rate calculator saves you time and helps identify your best-performing and underperforming posts.

Analyzing Your Instagram Engagement Rate

Once you have your Instagram engagement rate, how do you analyze this figure? The most logical method to compare your Instagram engagement rate is with the average engagement rate on Instagram. On Instagram, the average engagement rate is approximately 2.2%. However, this engagement rate isn’t universally representative, as it varies significantly based on the number of Instagram followers.

Average engagement rates on Instagram

Here’s a breakdown of average engagement rates on Instagram by follower count:

How does our Instagram engagement calculator work?

In just a few seconds, our calculator gives you your engagement rate for each of your posts, as well as for your entire account.

We also analyze your engagement rate so you can compare your account with others with comparable follower levels. This analysis is also done for each of your posts. To improve your engagement rate, you can buy Instagram likes directly.

Select your Instagram account

In the search bar, enter your Instagram account name and select it.

Discover your Instagram engagement rate

Our tool directly calculates your account’s engagement rate. You’ll also find your number of followers, Likes and comments.

Instagram engagement rate per post

Find out your Instagram engagement rate per post. You’ll also find the number of Likes and Comments on your post.

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