When to post on Instagram in 2023?

When to post on Instagram in 2023?

26 July, 2022
When to post on Instagram in 2023?

You may create the most attractive instagram post possible, write your best caption. If you fail to post at the right time, chances are your post will perform poorly and you won’t get the desired effect. This is because the time you post on Instagram affects your engagement rate. A study conducted by the Harvard Business review, actually revealed that accounts on social media, have the ability to improve the performance of their content, just by positioning their post at a time when the target audience will be more receptive. This is even more important when it comes to instagram. When you want to succeed in breaking through on this network, you should not publish for the sake of publishing. The best time to post on instagram is when as many users as possible are online so that your posts have a better chance of being seen. So when to post on Instagram in 2022? Let’s find out in this article!

What time to post on Instagram?


What time to post on Instagram?


Several studies and analyses conducted on instagram accounts with between 5,000 and 100,000 followers, revealed that:


  • On weekdays, the best time to post on insta is between 6am and 9am. It is noticeable that most instagram accounts that have a large number of followers and a lot of interactions under their posts, are the ones that post at these hours.


Indeed, publishing your content early in the morning, between 6am and 9am, will boost your account’s engagement. Simply because these times are peak hours. Most people check their social networks early in the morning, before going to work or school. So you have the opportunity to capture a large stream when you post at these times.


Also during the week, it is interesting to post on insta:

  • Between 12pm and 2pm: At this time, it’s break time and a lot of people are connected on instagram in general.
  • Between 6pm and midnight: At these times, the majority of users come home from work and like to relax by spending time on social networks.


On weekends, the best time to post on insta is between 6pm and 1am. Users are more active in the evening than during the day. Also, on weekends, there are few people who get up very early in the morning. So there is no need to try to make an instagram post on a Saturday at 7am.

Generally, it is also advised to avoid posting on instagram at 10am or 3pm. At these times, some influencers notice that interactions on posts are very low.


The best time to post on Instagram according to content planners


The content planning tools for social networks, provide every year, statistical studies, made on the basis of data provided by the thousands of users of their platforms. This is the case, for example, of Later, which, after conducting an analysis of 12 million instagram posts, states that the best time to post on Instagram is between 9 and 11 am.


The tool has also been more precise in providing adequate publication times according to the days:

  • Monday: 6am and 11pm;
  • Tuesday: 2am and 9am;
  • Wednesday: 7am and 11pm;
  • Thursday: 9am and 7pm;
  • Friday: 5am and 3pm;
  • Saturday: 11am and 8pm;

And finally on Sunday: 7am and 4pm.


What is the best day to post on Instagram?


The study conducted by Later also helps determine the best days to post on instagram. These include:

  • Monday;
  • And on Thursday.

These days allow for excellent instagram engagement rates. But of course, that doesn’t stop you from publishing on other days. You can always publish on another day of the week and test the results you get, compared to a post published on Monday or Thursday.


When to post on instagram according to CoShedule?


Coscheldule Best Time To Post On Instagram


The data provided by Later was confirmed by CoShedule, a social network marketing software, which also conducted studies on the subject. Thus, CoShedule reveals that the best time to post on instagram is between 8 and 9 am. It would also be possible to publish from 5pm, and on Saturdays, to do it at 2am, if you want to boost interactions on your content. We can see that most studies agree on the fact that the morning is the best time to post on instagram, followed by the evening.


In fact, posting in the morning will get you the most engagement. An instagram post published at 9am can generate up to 34% more interactions.

In any case, avoid publishing your content during working hours. Instead, publish it when users are free of work obligations and have time to scroll through social networks.


Consult your insights to find the best time to post on instagram


Instagram Insights best time to post


The best time to post on insta will also depend on the nature of your target audience. For example, it could be that most of your instagram followers do not log in in the morning, contrary to what the statistics say. To know when to post on instagram, it is also good to refer to your target audience. To do this, you can use a free tool, made available by instagram. This is the Instagram Insights analysis function. The only condition to have access to it is to have a professional instagram account.


Instagram Insights are analytics that provide you with information on the evolution of your number of followers, interactions on your posts, their reach, demographics on your followers. It is also this tool that shows you in graph form, the days and times when your followers are most active.


To access this information :

  • Log in to your instagram account and go to your profile;
  • Click on the Statistics tab and then on Total subscribers ;
  • Scroll to the bottom of the page and you’ll find the times and days your followers are most active on Instagram.

Based on this data, you will determine whether it is more relevant to publish on a particular day at a particular time.


How to find the best time to post on instagram?


Overall, to know what time to post on instagram, what you need to do is:

  • Test several schedules based on the slots that were mentioned above.

For example, choose three days of the week when you will make posts to each other at different times. For each of these posts, write down the engagement you get and compare them, to determine which post got the best engagement rate. You will then have an idea of the best time to post on insta to boost your engagement.

  • Check your instagram account stats to see when your followers are online and determine their time zones.
  • Look at the time of day that instagram accounts that have a lot of likes, comments and shares under their posts post.


By putting these tips into practice, you’ll be able to know when to post on instagram based on the nature of your audience.